Research Topic: consumer behavior

Factors governing consumers buying behavior concerning nutraceutical product

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This study examines why people buy nutraceutical products like health supplements and functional foods. Key factors include knowing the health benefits, product taste and packaging, affordability and availability, and recommendations from healthcare professionals. The study found that age, education, and gender affect purchasing decisions, and online shopping has become increasingly important. Companies should focus on innovative products with simple health messages to better serve different consumer groups.

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Sensory Characteristics of Probiotic-Containing Foods: A Multidisciplinary Perspective on Enhancing Acceptability and Consumer Adherence

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This review explains why we don’t eat probiotic foods regularly even though we know they’re healthy: they often don’t taste, smell, or feel good. The authors show that improving the taste, texture, and appearance of probiotic foods can help people stick with them. They discuss how using different bacterial strains, better food formulas, and clever cooking techniques can make these foods more enjoyable while keeping their health benefits intact.

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Effect on consumers’ sustainable purchase intention of dietary supplement purine labeling

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This study examined how labeling the purine content on dietary supplements affects whether consumers continue buying them long-term. Researchers found that clearly showing purine levels encourages people to make sustainable choices, especially those concerned about gout or similar health conditions. The effect works by making health-conscious consumers more aware of potential risks and connecting their purchases to both personal health and environmental values.

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