Research Keyword: risk communication

Application of the protection motivation theory in predicting wild mushroom consumption among university students in China

Wild mushroom poisoning is a serious health problem in China, especially among young adults. This study found that university students are more likely to eat wild mushrooms if they see benefits (like enjoying a delicacy) and less likely if they feel confident they can refuse offers. Simply telling people about the dangers wasn’t very effective, so better solutions should focus on building confidence to say no and offering safe alternatives.

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