The Co-Evolution of Markets and Regulation in the Japanese Functional Food Industry: Balancing Risk and Benefit
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This research examines how Japan regulates functional foods – products designed to promote health beyond basic nutrition. The study shows that food regulations have evolved alongside industry growth, trying to balance protecting consumers from unsafe products while allowing companies to innovate and make health claims. Using a framework that examines both safety concerns and consumer benefit information, the authors trace how Japan’s regulatory system changed from the 1960s to today, showing how regulations respond to industry needs and safety incidents.